Privacy Policy

 

We are very pleased about your interest in our company. Data protection is of particular importance to the management of DIE LEONIE – Leonie Michaelis. The use of the DIE LEONIE – Leonie Michaelis website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

 

The processing of personal data, such as the name, address, email address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to DIE LEONIE – Leonie Michaelis. By means of this data protection declaration, our company would like to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

 

DIE LEONIE – Leonie Michaelis, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed through this website. However, internet-based data transmissions may, in principle, have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example, by telephone.

 

1. Definitions

 

The privacy policy of DIE LEONIE – Leonie Michaelis is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

 

In this privacy policy we use, among other things, the following terms:

 

  • a) personal data

    Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b) data subject

    Data subject is any identified or identifiable natural person whose personal data is processed by the controller.

  • c) Processing

    Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d) Restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

  • e) Profiling

    Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

  • f) Pseudonymization

    Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • g) Controller or person responsible for processing

    The controller or controller responsible for processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h) Processor

    Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • i) Recipient

    Recipient is a natural or legal person, public authority, agency, or other body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be considered recipients.

  • j) Third party

    Third party means a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct authority of the controller or processor.

  • k) Consent

    Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her.

 

2. Name and address of the controller

 

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

 

DIE LEONIE – Leonie Michaelis

 

Stephanienstraße 21

 

76133 Karlsruhe

 

Germany

 

Phone.: 0721 – 15 64 03 74

 

Email address: kontakt@leonie-michaelis.de

 

Website: www.dieleonie.de

 

3. Cookies

 

The DIE LEONIE – Leonie Michaelis website uses cookies. Cookies are text files that are stored on a computer system via an internet browser.

 

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string that allows websites and servers to associate the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

 

Through the use of cookies, DIE LEONIE – Leonie Michaelis can provide users of this website with more user-friendly services that would not be possible without the setting of cookies.

 

Cookies allow us to optimize the information and offers on our website for the user. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter their login details every time they visit the website because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie for a shopping cart in an online shop. The online shop uses a cookie to remember the items a customer has placed in the virtual shopping cart.

 

The data subject can prevent the setting of cookies through our website at any time by making the appropriate settings in the internet browser used, thereby permanently denying the setting of cookies. Furthermore, cookies already set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully available.

 

4. Collection of general data and information

 

The website of DIE LEONIE – Leonie Michaelis collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server’s log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used to avert dangers in the event of attacks on our information technology systems.

 

When using this general data and information, DIE LEONIE – Leonie Michaelis does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by DIE LEONIE – Leonie Michaelis both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

 

5. Contact option via the website

 

Due to legal regulations, the DIE LEONIE – Leonie Michaelis website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted voluntarily by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

 

6. Routine deletion and blocking of personal data

 

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislator in laws or regulations to which the controller is subject to.

 

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

7. Rights of the data subject

 

  • a) Right to confirmation

    Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.

  • b) Right to information

    Any person affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller free information about the personal data concerning him or her stored at any time, including a copy of that information. Furthermore, the European legislator has granted the data subject the right to obtain the following information:

    • the processing purposes
    • the categories of personal data being processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
    • where possible, the envisaged period for which the personal data will be stored, or, where not possible, the criteria used to determine that period
    • the existence of a right to rectification or erasure of personal data concerning him or her or to restriction of processing by the controller or a right to object to such processing
    • the existence of a right of complaint to a supervisory authority
    • if the personal data are not collected from the data subject: all available information about the origin of the data
    • the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

    Furthermore, the data subject has the right to information as to whether personal data has been transferred to a third country or to an international organization. If so, the data subject also has the right to receive information about the appropriate safeguards in connection with the transfer.

    If a data subject wishes to exercise this right to information, he or she may contact an employee of the controller at any time.

  • c) Right to rectification

    Any person affected by the processing of personal data has the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of providing a supplementary statement, taking into account the purposes of the processing.

    If a data subject wishes to exercise this right to rectification, he or she may contact an employee of the controller at any time.

  • d) Right to erasure (right to be forgotten)

    Any person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, where one of the following grounds applies and where processing is not necessary:

    • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws his or her consent on which the processing is based according to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, and there is no other legal ground for the processing.
    • The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
    • The personal data was processed unlawfully.
    • The erasure of personal data is necessary to fulfil a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data were collected in relation to information society services offered in accordance with Art. 8 (1) GDPR.

    If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by DIE LEONIE – Leonie Michaelis, they may contact an employee of the controller at any time. The employee of DIE LEONIE – Leonie Michaelis will ensure that the erasure request is complied with immediately.

    If the personal data was made public by DIE LEONIE – Leonie Michaelis and our company as the controller pursuant to Art. 17 Para. 1 GDPR is obliged to erase the personal data, DIE LEONIE – Leonie Michaelis shall take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, in order to inform other data controllers which process the published personal data that the data subject has requested the erasure by such controllers of all links to these personal data or of copies or replications of these personal data, unless processing is required. The employee of DIE LEONIE – Leonie Michaelis will arrange the necessary measures in individual cases.

  • e) Right to restriction of processing

    Any person affected by the processing of personal data has the right granted by the European legislator to request the controller to restrict processing if one of the following conditions applies:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of the use of the personal data instead.
    • The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them to assert, exercise or defend legal claims.
    • The data subject has objected to processing pursuant to Art. 21 (1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

    If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by DIE LEONIE – Leonie Michaelis, he or she may contact an employee of the controller at any time. The employee of DIE LEONIE – Leonie Michaelis will arrange for the restriction of processing.

  • f) Right to data portability

    Every data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

    To assert the right to data portability, the data subject may contact any employee of DIE LEONIE – Leonie Michaelis at any time.

  • g) Right to object

    Any person affected by the processing of personal data has the right granted by the European legislator to object at any time to the processing of personal data concerning him or her, which is based on Article 6 (1) (e) or (f) GDPR, for reasons related to his or her particular situation. This also applies to profiling based on these provisions.

    DIE LEONIE – Leonie Michaelis will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

    Verarbeitet die DIE LEONIE – Leonie Michaelis personenbezogene Daten, um Direktwerbung zu betreiben, so hat die betroffene Person das Recht, jederzeit Widerspruch gegen die Verarbeitung der personenbezogenen Daten zum Zwecke derartiger Werbung einzulegen. Dies gilt auch für das Profiling, soweit es mit solcher Direktwerbung in Verbindung steht. Widerspricht die betroffene Person gegenüber der DIE LEONIE – Leonie Michaelis der Verarbeitung für Zwecke der Direktwerbung, so wird die DIE LEONIE – Leonie Michaelis die personenbezogenen Daten nicht mehr für diese Zwecke verarbeiten.

    In addition, the data subject has the right to object to the processing of personal data concerning him or her by DIE LEONIE – Leonie Michaelis for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, for reasons related to his or her particular situation, unless such processing is necessary to perform a task carried out in the public interest.

    To exercise the right to object, the data subject may contact any employee of DIE LEONIE – Leonie Michaelis or another employee directly. Furthermore, in connection with the use of information society services, the data subject is free to exercise his or her right of objection by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

  • h) Automated decisions in individual cases, including profiling

    Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

    Where the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller or (2) is made with the data subject’s explicit consent, DIE LEONIE – Leonie Michaelis shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

    If the data subject wishes to exercise rights with regard to automated decisions, he or she may contact any employee of the controller at any time.

  • i) Right to withdraw consent under data protection law

    Any person affected by the processing of personal data has the right granted by the European legislator to withdraw his or her consent to the processing of personal data at any time.

    If the data subject wishes to exercise his or her right to withdraw consent, he or she may contact an employee of the controller at any time.

 

8. Data protection provisions regarding the application and use of AddThis

 

The controller has integrated components of the company AddThis on this website. AddThis is a so-called bookmarking provider. This service enables simplified bookmarking of websites via buttons. Hovering over the AddThis component with the mouse or clicking on it displays a list of bookmarking and sharing services. AddThis is used on over 15 million websites, and according to the operating company, the buttons are displayed over 20 billion times annually.

 

The operating company of AddThis is AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

 

Each time one of the individual pages of this website, which is operated by the controller and on which an AddThis component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. As part of this technical process, AddThis receives knowledge of the visit and which specific individual page of this website is used by the information technology system used by the data subject. Furthermore, AddThis receives knowledge of the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject, the browser type, the browser language, the website accessed before our website, and the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this way enable AddThis itself, as well as companies affiliated with AddThis or its partner companies, to specifically target visitors to the controller’s website with personalized and interest-based advertising.

 

AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual browsing behavior of the computer system used by the data subject. The cookie stores visits to websites originating from the computer system.

 

As already described above, the data subject can prevent the setting of cookies through our website at any time by making the appropriate settings in their internet browser, thereby permanently denying the setting of cookies. Such a setting in the internet browser used would also prevent AddThis from placing a cookie on the information technology system of the data subject. Furthermore, cookies already set by AddThis can be deleted at any time via an internet browser or other software programs.

 

The data subject also has the option of permanently objecting to the processing of personal data by AddThis. To do so, the data subject must click the opt-out button at https://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

 

However, by setting the opt-out cookie, it is possible that the data subject will no longer be able to fully use the website of the controller.

 

AddThis’s applicable privacy policy can be found at https://www.addthis.com/privacy/privacy-policy.

 

9. Data protection provisions regarding the application and use of Facebook

 

The controller has integrated components of the Facebook company on this website. Facebook is a social network.

 

A social network is an internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or allow the internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

 

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

 

Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website was visited by the data subject.

 

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject visits with each visit to our website by the data subject and for the entire duration of their stay on our website. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, e.g. the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

 

Facebook always receives information via the Facebook component that the data subject has visited our website, provided that the data subject is logged in to Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent this by logging out of their Facebook account before accessing our website.

 

The data policy published by Facebook, available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains which settings options Facebook offers to protect the privacy of the data subject. Furthermore, various applications are available that allow the suppression of data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

 

10. Data protection provisions regarding the application and use of Google Analytics (with anonymization function)

 

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data on the behavior of website visitors. A web analysis service collects, among other things, data on the website from which a data subject came to a website (so-called referrers), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is primarily used to optimize a website and for the cost-benefit analysis of online advertising.

 

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

 

The controller uses the “_gat._anonymizeIp” add-on for web analytics via Google Analytics. This add-on shortens and anonymizes the IP address of the data subject’s internet connection if our website is accessed from a member state of the European Union or another state party to the Agreement on the European Economic Area.

 

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that demonstrate website activity, and to provide other services related to the use of our website.

 

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted through the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google receives knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

 

The cookie is used to store personal information, such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer this personal data collected through the technical process to third parties.

 

As already explained above, the data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting in the Internet browser used, thus permanently denying the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

 

Furthermore, the data subject has the option of objecting to the collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and of preventing such collection. To do so, the data subject must download and install a browser add-on available at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information relating to website visits may be transmitted to Google Analytics. Google will regard the installation of the browser add-on as an objection. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

 

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at https://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

 

11. Data protection provisions regarding the application and use of Instagram

 

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to republish such data on other social networks.

 

The operator of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

 

Each time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a display of the corresponding Instagram component. As part of this technical process, Instagram receives information about which specific subpage of our website was visited by the data subject.

 

If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific subpage the data subject visits with each visit to our website by the data subject and for the entire duration of their stay on our website. This information is collected through the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks one of the Instagram buttons integrated on our website, the data and information transmitted with it are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

 

Instagram always receives information via the Instagram component that the data subject has visited our website, provided that the data subject is logged in to Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish this information to be transmitted to Instagram, they can prevent this by logging out of their Instagram account before accessing our website.

 

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

 

12. Data protection provisions regarding the application and use of Jetpack for WordPress

 

The controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers additional functions to the operator of a website based on WordPress. Among other things, Jetpack allows the website operator to have an overview of the site’s visitors. By displaying related posts and publications or allowing content to be shared on the site, visitor numbers can also be increased. Furthermore, security features are integrated into Jetpack, so that a website using Jetpack is better protected against brute-force attacks. Jetpack also optimizes and accelerates the loading of images integrated into the website.

 

The operator of the Jetpack plug-in for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operator uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

 

Jetpack sets a cookie on the information technology system of the data subject. Cookies have already been explained above. With each visit to one of the individual pages of this website, which is operated by the controller and on which a Jetpack component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical procedure, Automattic receives data that is subsequently used to create an overview of website visits. The data obtained in this way is used to analyze the behavior of the data subject who has accessed the controller’s website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the data subject without the data subject’s prior express consent. The data is also disclosed to Quantcast. Quantcast uses the data for the same purposes as Automattic.

 

The data subject can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Automattic/Quantcast from placing a cookie on the information technology system of the data subject. Furthermore, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.

 

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Jetpack cookie relating to the use of this website and the processing of this data by Automattic/Quantcast. To do so, the data subject must click the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted from the data subject’s system following an objection, the data subject must call up the link again and set a new opt-out cookie.

 

However, by setting the opt-out cookie, it is possible that the data subject will no longer be able to fully use the website of the controller.

 

Automattic’s applicable privacy policy is available at https://automattic.com/privacy/. Quantcast’s applicable privacy policy is available at https://www.quantcast.com/privacy/.

 

13. Data protection provisions regarding the application and use of Twitter

 

The controller has integrated Twitter components into this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and share so-called tweets, i.e., short messages limited to 280 characters. These short messages are accessible to everyone, including people not logged in to Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links, or retweets.

 

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

 

With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information about the Twitter buttons can be found under https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives knowledge of which specific subpage of our website was visited by the data subject. The purpose of the integration of the Twitter component is to enable our users to retransmit the contents of this website, to make this website known in the digital world and to increase our visitor numbers.

 

If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject visits with each visit to our website by the data subject, and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

 

Twitter always receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in to Twitter at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not wish this information to be transmitted to Twitter, they can prevent this by logging out of their Twitter account before accessing our website.

 

Twitter’s applicable privacy policy can be found at https://twitter.com/privacy?lang=de.

 

14. Data protection provisions regarding the application and use of Xing

 

The controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and establish new ones. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or post job offers on Xing.

 

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

 

Each time one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a display of the corresponding Xing component from Xing. Further information about the Xing plug-in can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website was visited by the data subject.

 

If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject visits each time the data subject visits our website, and for the entire duration of their stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks one of the Xing buttons integrated on our website, e.g. the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores the personal data.

 

Xing always receives information via the Xing component that the data subject has visited our website, provided that the data subject is logged in to Xing at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent it by logging out of their Xing account before accessing our website.

 

The privacy policy published by Xing, which is available at https://www.xing.com/privacy, provides information about the collection, processing, and use of personal data by Xing. Furthermore, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

 

15. Legal basis for processing

 

Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third parties. In that case, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the above-mentioned legal grounds if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not override them. We are permitted to carry out such processing operations in particular because they were specifically mentioned by the European legislator. In this respect, the European legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

 

16. Legitimate interests in the processing pursued by the controller or a third party

 

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

 

17. Period for which the personal data will be stored

 

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiration of this period, the corresponding data is routinely deleted unless it is no longer required for the fulfillment or initiation of a contract.

 

18. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

 

We would like to clarify that the provision of personal data is sometimes required by law (e.g. tax regulations) or can also arise from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must subsequently process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will clarify to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences non-provision of the personal data would have.

 

19. Existence of automated decision-making

 

As a responsible company, we do not use automated decision-making or profiling.

 

This privacy policy was created by the privacy policy generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the External Data Protection Officer Essen, in cooperation with the data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.

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